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Welcome to Edition 38

Meta’s algorithm flips the performance game - creative diversity is now the only strategy. Claude AI, meanwhile, lets you chat with your Shopify data like a pro. And this week’s 5 Brands of the Week? Award season starts early.

Table of Contents

• Welcome to Edition 38

  • ECOM TOPICS I’AM WATCHING: Your Ads Didn’t “Break” …

    • ⚙️ What Actually Changed

    • 🧩 The New Structure

    • 🚫 What to Stop Doing

    • ✅ What to Optimize Instead

    • 💬 TL;DR

  • STORE HACKS: What you can do this week

  • E-COMMERCE NEWS: News You Need to Know

  • 5 BRANDS OF THE WEEK: This Week's Top Shops

    • ActiveHop

    • D.S. & DURGA

    • Coffee Collective

    • Jonite

    • Nordiska

  • SHOPIFY APPS I USE: WordPress Sales Channel

  • TOOLS I LOVE: ClickClack Typing Trainer