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Welcome to Edition 37

Edition 37 feels like e-commerce waking up again. Less copy-paste, more conviction. ChatGPT just launched Instant Checkout, Figma files can now export tracking code and on the brand side, everything from donuts to deodorant suddenly looks fresh. It’s one of those moments where tech and taste start to overlap and the smartest brands are the ones paying attention. Let’s get into it.

Table of Contents

• Welcome to Edition 37

  • ECOM TOPICS I’AM WATCHING: ChatGPT Instant Checkou …

  • STORE HACKS: What you can do this week

  • E-COMMERCE NEWS: News You Need to Know

  • 5 BRANDS OF THE WEEK: This Week's Top Shops

    • Pulse: A Masterclass in Product Focus

    • Arlo Sinclair: Turning Nostalgia Into Art

    • Tire Planet: Make the Unsexy Look Premium

    • Drumroll: Donuts with a Branding Degree

    • AKT London: Sweat-Proof Storytelling

  • SHOPIFY APPS I USE: IndexGPT:Get Found on ChatGPT

  • TOOLS I LOVE: Comet by Perplexity - The AI Researc …