#Edition No34

The Future Doesn’t Search – It Decides

Author

Andre Grünhoff
August 31, 2025

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Welcome to Edition 34

AI search is coming for SEO — and it's coming fast. In this edition, we dive into why the classic SEO playbook is about to be rewritten, what that means for e-com brands, and why now is the moment to rethink how you create and structure your content.

Plus: A new AI image model from Google, 5 standout brands, and tools to sharpen your setup.

I’m heading off for a few weeks of vacation (finally), so expect a little pause in your inbox. Use the time to catch up on past editions, optimize your store — or just breathe.

Let’s go!
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