#Edition No32

This Week in E-Com Weird & Wonderful

Author

Andre Grünhoff
August 17, 2025

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Welcome to Edition 32

Fashion’s digital sugar rush is over — and it’s a warning shot for the rest of e-commerce. Cheap growth, endless discounts, and paid social shortcuts aren’t working like they used to. This week, we look at what comes next: slower brands, smarter systems, and calmer experiences that actually convert. Plus, a wellness spa on Shopify, hydration that looks like skincare, and a tool that adds googly eyes to your screen for absolutely no reason.
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