#Edition No23

šŸ›’ šŸ” The Subscription Play: How Shopify Brands Keep You Coming Back

Author

Andre GrĆ¼nhoff
June 01, 2025

In partnership with

Wistia analyzed millions of videos so you donā€™t have to

Wistia, a leading video marketing platform for businesses, just released their fifth annual State of Video Report. The report, based on insights from over 14 million videos, and 100,000 businesses, brings you the latest video tips, trends, and insights. Download a copy toā€¦

  • See how your videos perform against industry benchmarks

  • Learn which kinds of videos get the most engagement so you can make more of them

  • Find out how to scale your video strategy for less $$ with AI

Plus, itā€™s actually fun to read. How many reports can you say that about?

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Welcome to the 23rd Edition!

Subscriptions arenā€™t just for newspapers. From coffee to cosmetics to cleaning kits, brands are building steady revenue by keeping customers on repeat. In this edition, weā€™re diving into Shopify stores that mastered the art of the subscription modelā€”through slick UX, clever incentives, and experiences that make you want to stay subscribed. Letā€™s hit ā€œSubscribe & Save.ā€ šŸ›’šŸ”
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